What is UMO

Usabilitymatters UMO stands for UsabilityMatters.Org, that is a non-profit organization working towards design awareness and It is a forum dedicated to discussing, improving and promoting the work of the Usability and Interaction design community in India. Here you can find bad designs, make-do design inventions (jugaad), feel good concepts and other Design and Usability related stuff. exchange of design sensibilities through interaction between designers and design sensitive consumers.

What We Do?

UsabilityMatters.Org strives to provoke thinking among our peers, to extend the limits of the accepted boundaries of the prevalent practices and to challenge the mediocre by discussions and deliberations that translate into results for a better environment around us. We regularly organize events to raise awareness and discuss various issues that relate to the HCI, Usability, Interaction Design and Graphic Design community of India.

For more details www.usabilitymatters.org

Other Initiatives of UMO


uxindia UXINDIA is an annual UX festival in India which welcomes students and professionals of all domain to be part of this three day immersive experience that brings innovators and practitioners from across the world.

UXINDIA aims to showcase strategic design thinking that’s transforming how services and products are designed and consumed across the world. The emphasis is going to be around how strategic design thinking is influencing the socio economic fabric of India across various areas.

Colleges and universities are also encouraged to subscribe their students for this immersive experience and drive design thought leadership from the early stage on.

For more details www.ux-india.org


Instill Design InstillDesign is an initiative of UsabilityMatters.Org(UMO). InstillDesign is a philanthropic endeavour, a movement with a vision to introduce innovation at root level and transform students realise their hidden creativity and potential to innovate. Drive visible innovation, drive new businesses by creating products and services that could shape into brands for the world.

Our Mission
Our mission is to re-instill creativity and innovation in education. We at UMO also believe that innovation programs enhancing creativity will inherently affect majors like engineering, technology and management by default.

The Goal
InstillDesign aims to drive the design message to students pursuing any discipline by penetrating deeper into educational institutes across all regions. We set out to do this by conducting design related events, workshops festivals regularly and instill design values gradually. We encourage all professionals and students who are spirited to drive the message forward by leading in conducting workshops, giving talks and lectures, sharing about their experiences and world views on design.

For more details www.instilldesign.org


TechEase TechEase is an annual Workshop held in collaboration with IIITH and UsabilityMatters.Org(UMO. This National level workshop aims to bring together students from the Technology, Engineering, Design, Management, Architecture, and Visual Arts domains from all over India.

The participants get to engage in a series of activities, lectures and workshops over three days with the focus to gain an insight into Usability and User Interface Design. The TechEase encourages the user-centered approach to design, and enable the participants to empathize with user’s perspective.

For more details www.techease.in

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